I stumbled upon this on behance, it was on the first page and really stood out to me. It is an entire rebrand for a Sicilian chocolate company. I find the packaging and branding amazing and creative, they have designed 6 individual characters to represent 6 different flavoured chocolates. I would love to make packaging like this.

Quoted from Behance;

” Sabadì is a brand that mainly focuses, since its birth, to eatables that have a magic inside.

The first product that came out of this brand is a “cioccolato di Modica”, a typical sicilian way of making chocolate, in this case made by extraordinary cocoa selected in Ecuador, in six combinations with strong personality. The raw materials used come from fair trade producers and Slow Food presidia with respect for small indigenous communities, the environment and biodiversity.

We started by studying and designing the logo and entire brand identity, that had to match owner’s mood about business and life in general. Sabadì (sounds like Saturday in italian) is “… perhaps the day that does not exist… the day when we slow down, we reflect on what is really important…”.

We then developed its first chocolate collection designing 6 characters, 6 packages and a crowner.

Please enjoy rich flavor at:


Brand Identity